One very important benefit of working with L²MR is access
to its proprietary database. Over 60,000 opt-in diverse individuals
have signed on to provide their opinions about a variety of products
and services. With detailed demographic information about each person,
clients can be assured that the right people are selected and interviewed.
Great care is taken to ensure that the respondent database is not
“over-interviewed.” Detailed records are kept so that
individuals are “fresh” and their opinions valid. Clients
have found that the data collected – and the subsequent decisions
made – have proven the integrity of the individuals on the
database. The database is used to recruit individuals for both quantitative
and qualitative research.
L²MR has a strong commitment to attracting new research participants.
Via TV ads, brochures and distribution of participant sign up cards,
L²MR actively seeks out new individuals to keep the database
fresh and diverse. The database receives periodic “cleanings” to
make certain it contains only those participants truly interested
in providing research services.